Does Crankbait Color Matter?

July 3, 2018

Whether you're targeting walleye, salmon, bass, or any other sportfish, the color of the crankbait you're fishing often makes a difference. Some anglers say they have fish color preferences figured out (and maybe they do) but in reality, fish prefer different colors at different times and sometimes there is no rhyme or reason to their choice. Tune in as The Bigwater Experience highlights the question of lure color.

On a very windy day with stained water, FishUSA Pro Staffer Captain Ross Robertson gives his take on what lure colors work best. While some colors are going to produce better in certain situations, an angler's ability to not sit and wait, but rather make frequent changes to the lure colors they're fishing, can make a huge difference on the water.