September 25, 2022

Forces of the Industry: Matt Jensen, Rapala

Some anglers grew up fishing and some are new to the industry. Matt Jensen, the new Director of Marketing for Normark, has fond memories of fishing as a child. He also has high hopes for the future of Rapala and the other Normark brands.

Over the course of several months, FishUSA sought out and sat down with several individuals in the fishing industry in an effort to learn more. What attracted them to fishing? What keeps them going? What do they see in fishing’s future? Join us for the next few weeks as we share a new voice and a new Force of the Industry…

Shop our full line of Rapala products here.

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